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Why Is Doogee So Cheap
Why Is Doogee So Cheap
01 August 2023 - 0 Comments
Posted by ShipsGoods
Here you will learn why is Doogee three reasons why and how Doogee is so cheap, cheaper than Samsung for instance. Doogee is a lesser-known brand with a price-to-value ratio that may have potential customers question the quality of their products.


Dogee Price VS Samsung Price
The first reason is in the introduction lesser known, how do brands get known, well a simple way is advertisements. Brands like Samsung have a huge marketing budget. When was the last time Doogee appeared in a television advert when have they ever bought advertising space between a popular show or sporting event, paid to be endorsed by celebrities like Suga from BTS above?  Because their advertising strategy is basically free for them minus the cost of labour they can appear cheaper. When you buy a Samsung you are paying for the price of production plus advertising.




Another reason worth mentioning is the in-store cost. Doogee sells mostly overseas so the lion's share of its consumers if not all of them purchase from a non-physical online store. Building on the first point, ever wondered why in-store brands are cheaper than known brands?  Store generic brands have to compete with other brands on the shelf so to stand out they need recognisable eye-catching packaging. Standing out means using more colourful but costly packaging. Store, generic brands are generally very plain they get you in the store section looking for the big brand and then let their prices do the talking. Doogee does not have to compete on the shelf next to Samsung.


Doogee Make What they sell
I have collaborated with many Chinese sellers over the years and one thing most people do not realise is the efficiency of China. 

Big companies like Samsung and Apple store physical stock in physical stores. Chinese manufacturers often only manufacture what they need there is no Doogee store, this means less unnecessary production cost so the stock that sells does not have to cover the cost of the stock that does not.

Chinese companies like Doogee only produce what they will sell and their manufacturing process is more centralised. Doogee may use a CPU from Taiwan a camera from Korea's Samsung or Japan's Sony. Everything they need is in Asia.


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